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Modeling Scenario
251
views
238
downloads
0
comments
1-060-SalesMarketing-ModelingScenario
We lead students through a sales forecasting model based on marketing principles first espoused by F. M. Bass with definitions, assumptions, equations, and data on sales over 15 year periods against which models may be tested.
marketing
Bass model
sales
consumer products
innovators
imitators
Potential Scenario
180
views
58
downloads
0
comments
1972-Suresh_Sethi-Optimal Control of the Vidale-Wolfe Advertising Model
This paper considers an optimal-control problem for the dynamics of the Vidale-Wolfe advertising model, the optimal control being the rate of advertising expenditure to achieve a terminal market share within specified limits.
Optimal Control Theory
advertising
sales
Potential Scenario
363
views
62
downloads
0
comments
2018-Hu-Huang-Dynamic Regulation Responding to an External Stimulus
This study examines the dynamic regulation process responding to an external stimulus. This study introduces the driven damped oscillator model which has an additional parameter to identify different patterns of the steady state.
dynamical systems
regulation
steady state
sales model
external stimulus
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