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1972-Suresh_Sethi-Optimal Control of the Vidale-Wolfe Advertising Model
This paper considers an optimal-control problem for the dynamics of the Vidale-Wolfe advertising model, the optimal control being the rate of advertising expenditure to achieve a terminal market share within specified limits.
Optimal Control Theory
advertising
sales
Potential Scenario
360
views
62
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0
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2018-Hu-Huang-Dynamic Regulation Responding to an External Stimulus
This study examines the dynamic regulation process responding to an external stimulus. This study introduces the driven damped oscillator model which has an additional parameter to identify different patterns of the steady state.
dynamical systems
regulation
steady state
sales model
external stimulus
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