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6-010-SocialCampaign-ModelingScenario

Author(s): Hyunsun Lee

Hawaii Pacific University, Honolulu HI USA

Keywords: disease growth rate Judgment and Decision Making SIR model infections disease social campaign recovery rate delay time joining process quitting process exponential distribution

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Abstract

Resource Image The epidemic modeling problem is formulated as a system of three nonlinear, first order differential equations in which three compartments (S, I, and R) of the population are linked.

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Article Context

Resource Type
Differential Equation Type
Technique
Qualitative Analysis
Application Area
Course
Course Level
Lesson Length
Technology
Approach
Skills
Key Scientific Process Skills
Assessment Type
Pedagogical Approaches
Vision and Change Core Competencies - Ability
Principles of How People Learn
Bloom's Cognitive Level

Description

The Ice bucket challenge was one of the most successful social media campaigns. What do you think made the ice bucket challenge so extremely successful? More generally, why do some campaigns become successful while some fail terribly? How can we characterize a successful campaign versus an unsuccessful campaign? How can we make an unsuccessful campaign into a successful one? What is your strategy?

Article Files

Authors

Author(s): Hyunsun Lee

Hawaii Pacific University, Honolulu HI USA

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