Description
Recent work on diffusion has focused on trying to explain the prevalence of the S-shaped diffusion curve - the epidemic model. The epidemic model considers information to be the key to diffusion.
As more people adopt the technology, information of it spreads quickly, leading to a period of rapid adoption. The epidemic model models technology as a ``contagious disease.''
Adoption occurs as potential adopters learn about the new technology.
Adoption is slow at first, as few people (or firms) know about the technology.
The more people ``infected'' (that is, those that have adopted), the more likely others will also be ``infected.'' Thus, as information spreads, a period of rapid adoption follows.
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