1972-Suresh_Sethi-Optimal Control of the Vidale-Wolfe Advertising Model
19 Mar 2023 | Teaching Materials | Contributor(s):
By Suresh Sethi
NA
This paper considers an optimal-control problem for the dynamics of the Vidale-Wolfe advertising model, the optimal control being the rate of advertising expenditure to achieve a terminal market...
https://qubeshub.org/publications/3840/?v=1