Tags: marketing

Resources (1-1 of 1)

  1. 1-060-SalesMarketing-ModelingScenario

    24 May 2022 | Teaching Materials | Contributor(s):

    By Brian Winkel

    SIMIODE - Systemic Initiative for Modeling Investigations and Opportunities with Differential Equations

    We lead students through a sales forecasting model based on marketing principles first espoused by F. M. Bass with definitions, assumptions, equations, and data on sales over 15 year periods...

    https://qubeshub.org/publications/3270/?v=1